Nokia Emerges as India's Most Trusted Brands Article - 2

Nokia Emerges as India's Most Trusted Brands - Article Example The logo, which reflects the company’s mission â€Å"Nokia- Connecting people†, explains the reason for being the leading brand in itself. Nokia has not only understood its consumers’ needs but has also tried and reached its consumer’s utmost requirements. These include providing them with better connectivity, navigation, music optimized functionality, addictive games, business/email services, video and much more. Nokia has always made sure to give its consumers the best voice quality, better battery times and user-friendly GUIs - Graphical User Interfaces. Furthermore, from developing these creative designs/features to growing its offer of Internet usage and its enterprise solutions and software, Nokia has always focused in to give best deals to its consumers. Not only that, Nokia’s new merger with Siemens has provided its customers with equipment, solutions, and services for communications networks through Nokia-Siemens networks. (Nokia emerges as Indias most trusted brands., 2010). With qualities like such, Nokia owes to have the highest brand equity among its consumers. The reason that these brands are still in my memory is that of the strong and lasting image that they have built in the consumer market. The brand’s position in the PLC does affect consumers’ choices to a great extent. Consider as an example the computer manufacturer: Sony. Sony is also one of the leading electronic brands in the world and was established in 1958. Since then, Sony has tracked a long history of innovation and inventions from its first transistor radios to the first Trinitron color television in 1968, the color video-cassette in 1971, the popular Walkman in 1979, the worlds first CD player in 1982, the 3.5-inch floppy disk in 1989 and many others.