The Mind of a Marketing Manager - 26114 Words

Thinking: The mind of a marketing genius Thinking: The mind of a marketing genius * Where are the best opportunities for your business today? How do you stand out in crowded markets? How do you deliver the best solutions for customers, and the best returns to shareholders? * Where should you focus amidst this complexity? What is your competitive advantage? Which markets, brands, products and customers should you prioritize in order to maximize value creation? * What is your defining purpose? How do you reflect the aspirations of your stakeholders? How could you make more of your brand, in new markets or applications? And how do you capture its full impact over time? * Who are the customers†¦show more content†¦However, most business strategies are inadequate for today s markets. They are developed without sufficient context, they are developed inside out rather than outside in. They promote evolution rather than revolution, avoiding hard decisions, seeking to do what is currently done, even if it is increasingly out of synch with the market. They lack the stretch to see the future [pic] Customer Strategy Strategy itself is a widely misunderstood term. As a word it is often misused as tactics - Wh our strategy to win this sale? - or as a plan - What is our strategy for next year?1 The real= marketinc genius that strategy is about a sustained approach, requiring flexibility and review in a fast-changing world, but typically scoped over at least three years. * Corporate strategy is about the overall organization s purpose, the mission of the com pany, and the vision of what such will look like. This drives what business areas we should be in. It sets the context. Brand values and culture should align to this, providing a clear articulation of the purpose in a way that captures the difference from others, and how it is relevant to the audience. * Business strategy typically refers to a specific business unit, e.g. sports cars, trucks, aero space. At its simplest it defines where and how toShow MoreRelatedThe Job Of A Market Manager1192 Words   |  5 Pages In technical marketing, you must have the proper technical knowledge of the functioning of the product which is to be advertised. The job of a market manager involves various traits and he has to perform the below listed functions: †¢ The contacts to be made and the contracts are to be negotiated. †¢ Proper knowledge of the mass media communication. †¢ Proper knowledge of the products to be advertised of marketed. †¢ He should have the capability of making research plans for the advertising campaignsRead MoreMarketing Management : A Marketing Manager1627 Words   |  7 Pages A Marketing Manager is a complex career that requires one to be able to actively adapt to the current sales trends and confidently lead a team into uncharted territory because the market is steadily changing. A marketing manager is someone who decides how to sell a product/products to try and maximize profit. Marketing wasn’t studied until the early 1900’s, a Marketing Manager requires a bachelors degree and skills that can only be obtained from experience with marketing, it’s availability is expectedRead MoreThe Annual Wage For A Marketing Manager941 Words   |  4 PagesLabor Statistics, the annual wage for a Marketing Manager ranges from $65,980 to $171,390 and an hourly wage starting at $31.72 and going to over $90. This is a mean annual salary of 127,130 and a mean annual pay of $61.12. On the other hand, a marketing manager is required to be hard working and dedicated to his/her job, therefor the money is well earned and deserved. With the type of stressful and tedious work that comes along with being a Marketing Manager, there are some benefits to the job otherRead MoreWhy I Chose A Marketing Career1349 Words   |  6 PagesWhy I Chose a Marketing Career College students have an array of options to choose from when it comes to deciding what they want to do with the rest of their lives. Students are expected to make a decision at the ages of 18-20 years old as to what they want their career path to be. They must pick a field of study that contains course work that will aid them in what they want for their career path to be. As a freshman, I chose to be apart of the College of Business and Economics. It took several businessRead MoreUnit 3 Ip1227 Words   |  5 Pagesbeing a Marketing manager looking for a job and getting ready for interviews takes a big challenge also with trying to find out what is the best parts of the business before you go for the interview. It is always good to find out about the business before you interview for the job, so you can have some questions in mind to what you want to ask and put out yourself some new marketing opportunities. In this further reading you will read about three different firms that a ma rketing manager is gettingRead MoreStrategy Planning Is A Narrowing Down Process1397 Words   |  6 Pagesattractive target market and marketing mix. It is like a funnel, wide at the top it starts with all opportunities available and then it slowly gets narrower and narrower as different factors and options are eliminated for various reasons. Some reasons can be that it is in the wrong location or the price may be too high for so many consumers. Strategy planning is vital because without it a marketing manager can’t find and target the write marketing opportunities. So how do marketing mangers do this? TheyRead MoreCreative Thinking Skills For Professional Marketing Managers1625 Words   |  7 PagesCreative thinking skills for the professional marketing managers In the competitive situation what organizations should do for standing out from the crown. Creativity is an effective tool to enhance performances across the organization for this reason companies should install creativity in to the employee’s skill (Sokolova, 2015). As managers, the creative thinking skill is very useful for managerial tasks and leading effectively team. According to the performance center defined the creative thinkingRead MoreMarketing Strategies Start Time End Time Team Essay1339 Words   |  6 Pagesimplementing the marketing strategies and using a project planning tool such as a GANTT chart or PERT chart. The action plan should identify timelines and roles and responsibilities foryour team members (see Part B) and that will be discussed and confirmed at the briefing (Part C). Selected marketing strategies Start time End time Team members roles and responsibilities establishing strategic relationships with companies that have similar demographics Start at 1 January 31 march Project manager grassrootsRead MorePersonal Statement : Marketing Plan1523 Words   |  7 PagesBy completing my Social ME marketing plan, I ve developed my personal brand and improved my LinkedIn presence. This was all done at no cost and will be truly beneficial both now and in my future endeavors. All this will increase the awareness of my personal brand and position me in a positive manner relative to my competition in the mind of business professionals. Overview of Plan I ve created a LinkedIn summary that tells who I am, what I ve accomplished, and where I want to go. It shows theRead MoreUnited Cereal1105 Words   |  5 Pagesfor the company and promoted managers from within. Their managers were committed to â€Å"The UC Way† and certain deeply rooted beliefs like: †¢ â€Å"Listen to the customer†-led them to pioneer the use of research and focus groups. †¢ â€Å"Spot the trend, make the market†- led then to place high value on extensive market testing prior to launching new products. †¢ â€Å"Honoring the past and embracing the future†-gave them a high regard for product development and innovation in marketing. To be able to answer whether

Childhood Physical Development Essay - 1870 Words

Physical activity enhances children’s quantitative development within middle childhood, supporting growth toward healthy strong people, physically and psychology. Middle childhood is documented as being between the ages of six to ten years old. A lack of physical activity affects children across all areas of development; it is not restricted within the domain of physical development. Discussed within are the expectations of motor development within middle childhood, the benefits of physical activity and the consequences of prolonged inactivity. Along with how a student’s physical development facilitates or restricts development in other areas and how the learning environment can accommodate and support the physical needs of students.†¦show more content†¦Children, who do not meet these developmental milestones, will find physical activity increasingly difficult which can affect their emotional and social wellbeing through middle childhood and beyond (McDevitt Ormrod, 2009). The middle years see a slower growth in physique than in early years as children’s height and weight build on the current bone structures while further development occurs within cognitive domains. Additionally, significant methodical changes â€Å"occur with physical size and appearance† though neurological structures are foreseen as the most significant changes (McDevitt Ormrod, 2009, p.159). Fine motor control typically follows gross motor development. Gabbard and Rodrigues (2007) state the critical period of development occurs between the ages of birth and nine years old as the â€Å"cerebellum controls posture and co-ordination† promoting dexterity of voluntary and involuntary movements (p.2). This expands over infancy, early and middle childhood highlighting how the stages of development are intertwined. A lack of developmentally appropriate physical activity through early childhood, two to six years, may affect a child’s ability to fine tune gross motor skills into middle childhood creating a cascade effect through development. Gabbard and Rodrigues (2007) stated that â€Å"early movement experience is critical to optimal brain development† (p.2).Show MoreRelatedChildhood Physical Development1206 Words   |  5 Pageschildren include low self-esteem and the long-term consequence includes asthma and heart disease. (CDC) The best way to prevent these is to encourage children do at least one hour physical exercise a day within the trained instructor guided. ( Epstein 2014) My paper is mainly focused on how my curriculum promote physical development in a child care center. My classroom has fifteen students and two instructors. One instructor will mainly focus on teaching at the front (leading teacher), the second instructorRead MorePhysical Development in Middle Childhood1324 Words   |  6 Pagesaged in their middle childhood (6-10 years) and planning curriculum. During this time the student’s physical development is changing dramatically and as teachers we need to understand the changes they are going through so we can adjust the learning environment accordingly. By â€Å"physical† I of course mean the development of the body, brain and motor skills. I will now explain the importance of all factors needed for excellent physical growth and development in the middle childhood years. One importantRead MoreChildhood Development : Physical Changes978 Words   |  4 Pages Childhood Development Case Study Physical Changes/ Male and Female Physical changes taking place after birth that continue the biological maturation of the organism from fertilized egg cell to an adult. To explore fundamental processes that occur in children involves descriptions of the structures and functioning of organs, such as the brain, and the spinal columns, the optics, and taste buds. Girls early puberty and the growth of breast have little or no effect on them mentally. Boys goingRead MorePhysical Development in Middle Childhood Essay1649 Words   |  7 PagesThe physical, cognitive and socio-emotional domains of human development are influenced by diverse factors. Phases of development extend from the beginnings of human life and continue throughout the lifespan. These developmental phases are characterised by a range of features including brain development, language development and social development amongst others. Gross motor skills include activities such as running, skipping and jumping. They involve the use of the body’s larger muscle groupsRead MoreThe Effects Of Physical Development On The Middle Childhood1169 Words   |  5 Pagesbodies are growing, and changing, and their cognitive capacity is increasing. Physical development in the middle childhood continues steadily and children grow taller. Growth is especially apparent in the legs. Their fine and gross motor skills improve too and they have greater strength and muscle control since their bodies have grown in size. Obesity is a problem in this country and many are not getting enough physical activity. Sports activities can be of benefit because not only will they getRead More Physical Development of Children in Middle Childhood Essay1765 Words   |  8 Pagestopic considers what the physical development of children in ‘middle childhood (6-10)’ is, and how their physical needs in the learning environment can be accommodated. The key elements taken into consideration would be the development of motor skills for the selected age group and the influences of the specified group. The benefits of physical activity and the consequences of prolonged inactivity, how a student’s development can be facilitated or re stricted through development in other areas with theRead MoreChildhood Is An Exceptional And Progressive Time Of Physical, Behavioral, And Emotional Development1205 Words   |  5 PagesChildhood is an exceptional and progressive time of physical, behavioral, cognitive, and emotional development (Cozolino, 2010). The brain and its biological stress system are genetically programmed and influenced by early experience. Trauma has developmental consequences on children. Developmental traumatology research is â€Å"systemic investigation of the psychiatric and psychobiological impact of the overwhelming and chronic interpersonal violence on the developing child† (De Bellis, 2001, p. 539)Read MoreDevelopment Of The Cognitive, Physical And Social Emotional Domains Within Middle Childhood980 Words   |  4 PagesThis essay aims to analysis the development of the cognitive, physical and social-emotional domains within middle childhood. This essay will discuss how the development of these domains can be seen throughout the movie ‘Boyhood’. Cognitive development is defined as â€Å"the process of growth and change in intellectual/mental abilities such as thinking, reasoning and understanding and includes the acquisition and consolidation of knowledge† ( ). Physical development can be defined as â€Å"changes in bodyRead MoreAn Early Childhood Educator : Understanding The Physical, Social, Emotional, And Cognitive Development Of Each Child1024 Words   |  5 Pagesdifferent beliefs and values. As an early childhood educator, I believe it is our responsibility to understand children as a whole and base our curriculum according to their needs. As educators we should set up a high quality classroom environment where the child can grow, learn and explore at his or her own developmental level. I believe that as an early childhood educator my goal is to promote the physical, social, emotional, and cognitive development of each child. Also educa tors must find a goodRead MoreLifespan Studies: Cognitive, Language, Social and Emotional, Physical and Holistic Development, and Discuss How Te Whariki Supports and Promotes the Development of Each Domain in the Early Childhood Sector.1113 Words   |  5 Pagesfive developmental domains, Cognitive, Language, Social and Emotional, Physical and Holistic Development, and discuss how Te Whariki supports and promotes the development of each domain in the early childhood sector. The definition of Cognitive Development as stated by the Encyclopaedia of Childrens Health, is the construction of thought processes, including remembering, problem-solving and decision-making from childhood through adolescence to adulthood. According to Vygotsky, infants are endowed

Strengthening Performance Management Samples †MyAssignmenthelp.com

Question: Discuss about the Strengthening Performance Management. Answer: Strengthening Performance Management Learning points Theories and researches 1. KPI There are many KPI theories that are explained below: 1. Employee retention theory 2. Customer satisfaction theory 3. Customer churn rate theory 2. Scorecard Financial perspective: Sales Growth, Profit growth Customer perspective: Customer satisfaction, increased customer base Business Process perspective: Increased market share Learning and growth perspective: Business expansion, increased brand awareness and brand value 3. Performance Management in 2020 Goal setting theory Expectancy theory KPI theories: Employee retention theory: This theory explains how employee can be retained in the organisation. If employee turnover rate is high in a organisation then the company have some major issues that needed to be fixed. Employee retention theory helps in increasing the production and helps in decreasing the labour cost. The hiring of new customer due to poor employee management can affect the organisation. Employee retention theory helps in understanding the needs and problems of the customer and thus helps the organisation to work accordingly and retain the employee[1]. Customer satisfaction theory: Customer satisfaction is a vital aspect in the organisations success. The organisation should always look for various ways how they can satisfy their customer. The main aim of the organisation should be building the products according to the customers preference. Customer churn rate theory : This theory describes the percentage rate of customers who fail to make a repetitive purchase or have discontinued using their service. The customer churn rate can be obtained by the following formula: (No. of customer lost in a given period of time) / (Number of customers at the beginning of the time period) Business scorecard: The business scorecard is divided into four different perspectives[2]. The perspectives are: Financial perspective: It is expected that the company will gain a revenue increase of 30%. The profit off the organisation is also expected to increase by 10%. Customer perspective: The following KPI theories if applied properly in the organisation then it will help in increasing the customer satisfaction as well as will help ii will increase their customer base. Business process management: It is expected that it will help the organisation in increasing the market share. Learning and growth perspective: It is expected that the brand loyalty and brand awareness will also increase and it will help in business expansion. Performance management theory in 2020: Goal setting theory: This theory explains the establishment of individuals goals by the employee and its effectiveness in their own performance[3]. Expectancy theory: This theory defines that how the employees adjust to the situation. The individual alter their behaviour so that they can achieve the goals of the organisation[4]. References: Hoque, Zahirul. "20 years of studies on the balanced scorecard: trends, accomplishments, gaps and opportunities for future research."The British accounting review46.1 (2014): 33-59. Yin, Shen, et al. "An improved incremental learning approach for KPI prognosis of dynamic fuel cell system."IEEE transactions on cybernetics46.12 (2016): 3135-3144. Locke, Edwin A., and Gary P. Latham, eds.New developments in goal setting and task performance. Routledge, 2013. Kahneman, Daniel, and Amos Tversky. "Prospect theory: An analysis of decision under risk."Handbook of the fundamentals of financial decision making: Part I. 2013. 99-127.

Porphyria the Vampire Disease Essay Example

Porphyria: the Vampire Disease Paper Rachael McAlister AP II Extra Credit Paper J. Kamykowski 29 – November 2011 Porphyria: The Vampire Disease Porphyrias are a hereditary group of disorders in which heme is not properly made. There are many different forms of this disorder, with porphyria cutanea tarda being the most common type. Remember what happens to Edward Cullen from the Twilight series when he gets out in the sun? Yea, me neither. But in classic movies and early folklore, vampires were commonly depicted as having purplish, ruddy colored bloated skin. Fictional vampires are also known to fear the sunlight because the sun could damage their delicate skin or they could start sparkling. Porphyria has these same symptoms, minus the sparkling skin, which is why it is nicknamed The Vampire Disease. The process of making heme is a multi-step process. Porphyrins are made during this process. People with porphyria lack certain enzymes which causes buildups of porphyrins in the body. It usually attacks the nervous system or skin or both. When exposed to sunlight, a person with cutaneous porphyria can develop blisters, itching, scaring, and swelling of the skin. Porphyria in the nervous system is call acute porphyria. Symptoms of acute porphyria include: chest or abdominal pain, vomiting, diarrhea, or constipation. Certain medications, sunlight, smoking, alcohol, stress, or infections can trigger attacks with acute porphyria. An attack can include muscle numbness or tingling, paralysis, cramping, and personality and mental changes. With many forms of porphyria, a person may experience red urine. Porphyria is a rare disease. All the forms of the disease together affect less than 200,000 people in the US. We will write a custom essay sample on Porphyria: the Vampire Disease specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Porphyria: the Vampire Disease specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Porphyria: the Vampire Disease specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The most common form, porphyria cutanea tarda (PCT), affects around 1 in 10,000 people, while only six reported cases of ALAD-deficiency porphyria have been documented. Erythropoietic protophyria is the most common form among children. Acute Prophyrias seem to occur more often in northern European countries such as Sweden and the United Kingdom. Hereditary coproporphyria is reported most often in Europe and North America. Variegate porphyria is most common in the Afrikaner population of South Africa. Symptoms usually don’t manifest until later in adulthood. Most of the time porphyria is inherited. It is caused from a mutation in one or more of the following genes: ALAD, ALHS2, CPOX, FECH, HMBS, PPOX, UROD, and UROS. These genes provide instructions on how to produce the enzymes needed to make heme. 20% of cases are related to mutations in the UROD gene. Some types are inherited in an autosomal dominate pattern. This means that one copy of the gene in each cell is mutated. This increases the risk of developing signs and symptoms of the disease. Other forms are inherited in an autosomal recessive pattern, meaning that both copies of the gene in each cell is mutated. Most often, the parents do not show any signs or symptoms when this is the case. Erythropoietic protophyria has an X linked dominate pattern of inheritance. Males may experience more severe symptoms of the disease than women. One of the main treatment options is the avoid the sun. A patient should quit smoking and drinking alcohol not only to aid in the benefit of their porphyria, but for overall health. Therapeutic phlebotomy may be used to improve heme production. Hematin may be administered intravenously in the event of a sudden acute attack. Pain medication, propranolol, and sedatives may also be used in this situation. Other treatment may include: Beta-carotene supplements, chloroquine, and fluids and glucose to boost carbohydrate levels. A high carbohydrate diet is recommended for patients with porphyria. Panhematin ® is the only available heme therapy treatment in the US. It is administered via a large central line or port. It is used to correct heme deficiency in the liver and repress the production of porphyrin precursors. Next time you are watching Dracula, pay close attention to his skin. His purplish, easily bruised or injured skin closely resembles the skin of someone with porphyrin. These people have to limit their time in the sun or they will blister. Sometimes they can experience problems breathing or chest pains. This disease, nicknamed The Vampire Disease, is rare but very painful for those that suffer from it. Works Cited Porphyria. † NCBI. gov. U. S. National Library of Medicine, 28 Feb. 2011. Web. 29 Nov. 2011. â€Å"Porphyria. † MedlinePlus. U. S. National Library of Medicine, 1 Nov. 2011. Web. 29 Nov. 2011. â€Å"Porphyria. † Genetics Home Reference. U. S. National Library of Medicine, July 2009. Web. 29 Nov. 2011. American Porphyria Foundation, 2010. Web. 29 Nov. 2011. Sassa, Shigeru. â€Å"Modern Diagnosis and Management of the Porphyrias. † Brittish Journal of Haematology 135. 3 (2006): 281-292. Academic Search Elite. Web. 29-Nov. 2011