Apple Swot Essay Example for Free

Apple Swot EssayApple is a daub which is being recognized for good reasons through out the world. Brands argon unlikely to become successful if their end motive is simply to be different, consumers demand that brands become different in a meaningful way which delegacy delivering on that difference (Helen Fern 2010). Apple has a great sense of creativity especially in connecting with consumers and this can be seen from the fact that even the most(prenominal) generic wine products can still be perceived to be different. There are many smart phones out there in the market but the iphone is the most recognized today. From the fact that Apple maintains a good range of products which compliment each other from the itunes online store which is an excellent source of revenue derived from sales of euphony and applications for Apples iphone, ipod and ipad touch devices, this is bound to bring good customer loyalty buying multiple products from Apple, some of whom may well be influenc ed by other multitude as Apple seem to have an aggressive presence on the social media networks such as facebook and twitter where the majority of consumers spend a pass on of their time these days.This increases further awareness and adds strength to the brand. Apple has not in many years use celebrities to strengthen its brand which is a great circle in saving money. Instead it is the celebrities who tend to use Apple now in dress to increase their income and diversify their business. This in return increases the strength of the brand almost effortlessly. A good example to this will be the Will i.am iphone cases. Will.i.am has officially unveiled four i.am iPhone cases, designed to improve the Apple smartphones camera capabilities.The Black Eyed Peas frontman took to Londons Selfridges department store to show off the foto.sosho range, with the press release claiming the device, which comes in several variants, to be the worlds first digital camera accessory and app combinat ion designed to turn an iPhone 4 or iPhone 4S into a sophisticated point and shoot digital camera. http//www.trustedreviews.com/password/will-i-am-launches-i-am-foto-sosho-iphone-cases Apple has won several awards in recent years and has been voted theoverall winner of the 2012 CMO survey awards for marketing excellence, yet again Apple has been selected as a winner or co winner for five consecutive years by the sample o0f top marketers.Christine Moorman 2012. Apple had originally followed the following points in order to create success. * Epathy Making sure that customers needs are truly been understood more than any other company in this competitive industry. * Focus quantify management in terms of eliminating unimportant opportunities therefore a good job can be done on the chosen tasks for example decision making what to produce and then focusing on product differentiation from other producers. * Impute Product presentation is of high importance since people always try on a book by its cover therefore, high quality product and most usefull software has to be presented in a creative proffessional manner.Apple is an trailblazer and technology leaderStrategic Management Assignment references.http//edition.cnn.com/2011/10/24/tech/mobile/heart-monitor-smartphone-app/index.html Accessed on 28-12-2012 http//techpinions.com/apple-as-innovator-three-contributions-that-changed-computing/9863 Accessed on 28-12-2012 http//www.millwardbrown.com/Global/Blog/StraightTalk.aspxhttp//www.investopedia.com/financial-edge/0312/why-pay-the-high-price-for-apple.aspxaxzz2HJhClMRf Accessen on 29-12-2012 cost http//www.trustedreviews.com/news/will-i-am-launches-i-am-foto-sosho-iphone-cases. Accessed on 28-12-2012 http//www.dailymail.co.uk/news/article-2254300/Has-Google-finally-taken-bite-Apple-App-developers-switching-allegiance-search-giants-Android-software-dominates-Christmas-sales.html Accessed on 29-12-2012http//www.millwardbrown.com/Global/Blog/Post/2012-11-14/Apple- tablet-wars-and-the-Red-Queen-Effect.aspxhttp//www.millwardbrown.com/Global/Blog/Post/2012-11-14/Apple-tablet-wars-and-the-Red-Queen-Effect.aspx Steve jobs being a good leader.